MIXAID™ · Wholesale

Stock the accessory every KitchenAid owner didn't know they needed.

MIXAID is a patented silicone bowl-liner system designed for KitchenAid stand mixers. It crossed $1M in retail sales in its first year and carries a year-round gifting profile backed by a built-in customer base of millions who already own the mixer. Currently available in two SKUs, with the ability to customize fit and color for any bowl.

Order on Faire

As seen on ABC's The View · QVC International · Coming to Target, Fall 2026

FEATURED ON

  • The demand is already proven.
    It just needs your shelf.

  • MIXAID launched in January 2025 and hasn't slowed down. These are the numbers a buyer cares about — real sell-through, not impressions alone.

  • 3000+

    UNITS SOLD

    After airing on The View's Deals & Steals, 1 June 2026.

  • ~10M

    VIEWS IN 48H

    After So Yummy featured MIXAID on social.

  • $1M+

    RETAIL · YEAR ONE

    Surpassed in the first twelve months on market.

  • No.1

    BEST SELLER

    Sold on QVC and Amazon.

Made to order

Every order, made your way.

MIXAID isn't one-size-fits-all. Choose the colors, sizes, and mixer variants your customers actually buy — right down to a custom Hex match for private-label, seasonal, or co-branded ranges.

  • 01 · COLORS

    Any shade you can name.

    White, Black and Grey in stock. Need it brand-matched or seasonal? We produce to any Hex code.

  • 02 · SIZES

    Fits the whole line-up.

    5 Qt and 7 Qt as standard. Custom sizing available for any KitchenAid bowl on the roster.

  • 03 · VARIANTS

    Beyond the standard set.

    Larger bowl-lift mixer options and bespoke configurations for specialty and food-service buyers.

Product overview

What's in every set.

— Three liners and three matching lids in every set

— Patented BPA-free, food-grade silicone

— Integrated pour spout for mess-free batter transfer

— Oven-safe to 464°F

— Dishwasher, microwave and freezer safe

— US Patent No. 12,036,524 B2

Why stock it

It earns its place on the shelf.

  • The customer already owns the mixer.

    MIXAID attaches to a KitchenAid purchase your shopper is already making — an easy yes at the counter or on the shelf beside it.

  • Two SKUs, zero assortment conflict.

    A clean, focused line that doesn't cannibalize the bowls, tools or bakeware you already stock. It adds to the basket instead of splitting it.

  • Gifts all year round.

    Weddings, housewarmings, the holidays — a giftable price point with genuine shelf appeal.

A natural fit for kitchen specialty, home goods, bakery & food-service supply and gift retail.

The story

Co-invented by two women from Texas and brought to market by Maura Belajac of MBDB Products, MIXAID launched in January 2025 and passed $1M in retail in its first year. What started as a simple solution to a problem every serious baker knows, keeping the bowl clean between batches, became a patented product that resonated immediately with home bakers across the country. Women-owned, patented, and built from real experience in the kitchen, MIXAID exists because no one should have to stop baking just to wash a bowl.

How to order

Start a wholesale order.

  • Case pack4 units
  • Min. order$100
  • SKUs5 Qt · 7 Qt
  • Wholesale pricingOn request
  • PatentUS 12,036,524 B2
  • BrandWomen-owned